Location-based services are currently in a race to lock up the biggest brands and retailers they can. Earlier this month Facebook ran a major promotion with the Gap; Chipotle is also using the platform to offer buy-one-get-one-free deals. This morning, Fast Company reported that Foursquare has forged a deal with Pepsico. And today SCVNGR is announcing that it's scored a partnership with arguably the biggest brand of all: Coca-Cola. SCVNGR CEO Seth Priebatsch says that the company has been gunning to land Coke for some time (and that its competitors have as well). The campaign will take the form of custom, coke-themed SCVNGR challenges that will appear in 10 major malls across the country through the end of the year. Players who complete these challenge will be eligible for rewards like Coke bottle openers (meh) and $100,000 worth of American Express gift cards (more tempting). Players will be able to redeem these challenges at each malls' information booth. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/j3Vi_l9immE/
EMC FIDELITY NATIONAL INFORMATION SVCS FISERV GOOGLE GRUPO IUSACELL
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